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Asics running and jogging athletic shoes
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How to Buy Quality Running Shoes at Discount Prices

by Malcolm Silberman

One would think purchasing a pair of running shoes would be a fairly simple matter. Sadly, or probably for the better, it has become quite an involved process. I would suggest you visit a local store before attempting to purchase online. The key aspect is to understand your foot profile. In truth this is not a difficult task and certainly doesn't need fancy computer technology.

Visit and obtain your profile as far as arches type, strike type and over prontaros. Once you have this information find you category using the guide below;

-Motion control : for runners with low arches, moderate to severe over pronators with maximum rear foot control and extra support on the arch side of the shoe, eg. bigger runners.

-Stability : mild or moderate over pronators, low to normal arches, shoes has a combination of good support and mid sole cushioning.

-Neutral cushioned: maximum mid sole cushioning and minimum medial support, bio mechanically efficient runners, mid foot or forefoot strikers with high or normal arches.

-Performance Training: for racing, generally lighter, if you are bio mechanically efficient you can use them for training.

So that is step one in your process. Next is to establish how and where you can find nicely discounted shoes, and also grasp a basic insiders guide to the athletic shoe market.

The basic industry premise is that new product sells at a premium as older models are off loaded through various channels. Therefore you could hope for discounts on new items from 10% to probably a maximum of 20% and all the way up to 40% on older year models. However it is still possible to find discounts on eBay on the newest styles, especially if they are very lightly worn. Think about it, trying on and testing running shoes is difficult at best. Therefore many runners discard a pair after a first light run. There is a nice fluid market for both new and slightly used running shoes on eBay.

With a large volume of most shoe brands being traded everyday, this is the ideal efficient market. One can study the dynamics of this micro-market and determine some useful buying rules. With a little more information than the rest of the marketplace, one can almost certainly make some intelligent buying opportunities. This article focuses on how to identify these gaps and often purchase running shoes for 20-40% below retail.

This article should be read together with my longer piece and a web site, which produces the information required to identify buying nuggets. Find the links and URL's to these two sites at the bottom of this article. The niche site focuses specifically and only on data from the runners shoe market.

Most information on eBay focuses on the selling element, i.e. how to sell your shoes. I have tended to specialize on the buying end and trying to identify market opportunities and price in-efficiencies to really capture excellent deals. To do this we need to understand the dynamics of the eBay market place. Like any other market it is supply demand driven, and like a large flee-market if a buyer has knowledge of how many items are for sale at what prices and how many other buyers are in the market, then that buyer can capture the upper hand. Lets focus a little more on supply.

The eBay supply dynamic is a little different in that supply of an item must be seen at a point in time. In other words, because auctions end at different times, one needs to grasp the number of auctions ending in close proximity for the same item. This gives you a feel for the supply of items or in our case cameras. What makes this interesting is that today there could be a large amount of auctions ending for a particular model, but next week there could be very few. This is one element driving the price.

The demand side is slightly more complex and hidden from the average eBay buyer. This is where that the web site I refer to at the bottom has some useful data. Demand in eBay terms is measured (by sellers) as a number of factors - how many people view my auction, how many people ask questions, how many people place me on their watch page, and how many people actually bid. Obviously as we progress down this list the data become more reliable as an indication of demand. Page views are not easy to obtain, although some sellers place a publicly viewable counter on their auction pages. Questions and watchers are available to sellers, and the special web site mentioned below will expose this information. Number of bids is available for all to see.

Now if we happened to produce a graph as the auction progresses of the changes in the number of questions, watchers and bid's one can easily see how the demand is changing as time progresses. Typically if questions are high and watchers are high, but bids are low, this may indicate some confusion and a possible buy opportunity. If watchers are very high and climbing, but bids are low, this can point to a last minute bidding war, and a stay out indicator.

Armed with this information and also a quick summary of other similar auctions ending soon, plus a quick feel for the skill set of the seller and the current highest bidder, one can see a picture very different from the average eBay buyer. Soon the trained eye will observe some nice buying opportunities. For the professional or amateur runner this will soon bring in a number of athletic shoe buys that are quite a bit cheaper than retail. For example it is quite possible to find gems at 20-40% of retail prices. Sometimes a lightly used athletic shoe will offer some unique bargains and discounts, especially if you are comfortable with a brand and model.

Article by Malcolm Silberman and Education Specialist trained by eBay, for a more lengthily discussion of this topic visit my site to see running shoe auctions with this value added data visit http://runners-shoes.bargainbasementbrands.com

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